They say that no snowflake is the same. We can neither confirm nor deny this claim. But that’s what they say. And if they say it, it must be true. Anyway, marketing funnels are sort of the same way. They might not look exactly alike, but they’re all the same thing. According to our business development wizard and…

Hey, it’s me, the copywriter. I’ve spent the majority of my 8-year career working in various in-house marketing departments, so I know how strenuous the scene can be. …

The lights drop. The crowd goes silent. Then, a spotlight. From the center of the ring, you hear the man on the microphone begin. “Ladies and gentlemen, boys and girls, children of all ages! …

Whether you’re starting up or starting over, developing your company’s voice is a key marketing objective. But what does “voice” mean, exactly? And why is it important? If you’re new to marketing or want a quick refresher course on branding, here’s what’s up. First, the basics. Your voice is the way you “sound” in print or over the airwaves. It demonstrates your company’s personality. …

You work in marketing or you run a business. You’ve got a brand to build. A story to tell. But who are you? What do you want? And who do you want to want what you’ve got? You need a marketing plan that lays it out all nice and neat-like. An actual plan. Not a dart throw or “the next best thing.” Without a proper marketing plan, you’ll waste…

Tell the same story in different ways. Look. If you had one message… and several opportunities to seize every customer you ever wanted… in any moment… would you capture it? Or just let it slip? If the tone, rhythm, or words of that opening statement sound familiar, it’s because I ruthlessly stole them from the 2002 hip-hop…

Note: This content first appeared as How to Tell Your Website Needs a Refresh on The Quilted Squirrel blog page. Traffic. Leads. Conversions. Your website needs to do a lot. But is it doing enough? Without the luxury of a fully staffed marketing team at your disposal, it’s difficult to make a website…